Four
acknowledged experts in search engine optimization share guidelines and
innovative techniques that will help you plan and execute a
comprehensive SEO strategy. This second edition brings you up to date on
recent changes in search engine behavior—such as new ranking methods
involving user engagement and social media—with an array of effective
tactics, from basic to advanced.
Comprehend SEO’s many intricacies and complexities
Explore the underlying theory and inner workings of search engines
Understand the role of social media, user data, and links
Discover tools to track results and measure success
Recognize how changes to your site can confuse search engines
Learn to build a competent SEO team with defined roles
Glimpse the future of search and the SEO industry
"SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
Comprehend SEO’s many intricacies and complexities
Explore the underlying theory and inner workings of search engines
Understand the role of social media, user data, and links
Discover tools to track results and measure success
Recognize how changes to your site can confuse search engines
Learn to build a competent SEO team with defined roles
Glimpse the future of search and the SEO industry
"SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
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